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WHAT WE DO

PR & MARKETING END TO END

Silk Road creates a perfectly adapted marketing process that delivers your value proposition to Chinese customers, taking the local environment into consideration.
Among our highly experienced partners and team in China, our team will help you overcome the language and culture barriers on your way to success in China, the world’s second largest economy. Our solutions provide you with perfectly adapted marketing, customized for your business in Asia:
PR & media relations – strategy, execution, monitoring.
Communication strategy – statement of purpose, competitive analysis, marketing plan, success evaluation.
Investor relations management – contacts to local VCs and banks, strategic partnerships, business development.
Marketing strategy – adapted messaging, effective media channels, marketing collateral and digital content.
Clear communication with no language barriers – Chinese, English, Hebrew, Russian.
Marketing tools – Websites, social media, SEO/SEM, Ecommerce, direct marketing, sponsorships, events, print.

Communication Strategy

Creating and designin the strategy expertl tailored for the local market.

Statement of purpose

Competitive Analysis

Marketing Plan

Metrics & Benchmarking

Brand Localization

The Digital Arena

Identifying market trends and suitable media platforms to successfully meet local expectations.

Outlining international and local digital platforms

Platform Optimization & Full Customer Targeting

Product/Market Fit

Leveraging Interrelated Media Channels

PR & Media Relations

Customizing to your unique business requirements through global thinking with a local touch.

Online and offline Strategy

Execution and Monitoring

Integrated Campaigns

Product launches

Events and Roadshows

Marketing Strategy

Delivering your brand and value proposition intuitively to targeted customers.

Digital touch-points in China

Inbound Marketing

SEO/SEM

Content Strategy

Paid Social Advertising

Web/APP Development

Investor Relations

Professional representation and local investment relations.

Local Affiliation & Partnership

Mapping investment opportunities

Introduction to local VCs and banks

Strategic Partnerships

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Tel Aviv

94 Yigal Alon St (ALON 2) 30F,
Tel Aviv, Israel

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Beijing

The Exchange Beijing, B-118, JiangGuo Road
Chaoyang District, Beijing, 100022