WHAT WE DO
PR & MARKETING END TO END
Silk Road creates a perfectly adapted marketing process that delivers your value proposition to Chinese customers, taking the local environment into consideration.
Among our highly experienced partners and team in China, our team will help you overcome the language and culture barriers on your way to success in China, the world’s second largest economy. Our solutions provide you with perfectly adapted marketing, customized for your business in Asia:
PR & media relations – strategy, execution, monitoring.
Communication strategy – statement of purpose, competitive analysis, marketing plan, success evaluation.
Investor relations management – contacts to local VCs and banks, strategic partnerships, business development.
Marketing strategy – adapted messaging, effective media channels, marketing collateral and digital content.
Clear communication with no language barriers – Chinese, English, Hebrew, Russian.
Marketing tools – Websites, social media, SEO/SEM, Ecommerce, direct marketing, sponsorships, events, print.
Communication Strategy
Creating and designin the strategy expertl tailored for the local market.
Statement of purpose
Competitive Analysis
Marketing Plan
Metrics & Benchmarking
Brand Localization
The Digital Arena
Identifying market trends and suitable media platforms to successfully meet local expectations.
Outlining international and local digital platforms
Platform Optimization & Full Customer Targeting
Product/Market Fit
Leveraging Interrelated Media Channels
PR & Media Relations
Customizing to your unique business requirements through global thinking with a local touch.
Online and offline Strategy
Execution and Monitoring
Integrated Campaigns
Product launches
Events and Roadshows
Marketing Strategy
Delivering your brand and value proposition intuitively to targeted customers.
Digital touch-points in China
Inbound Marketing
SEO/SEM
Content Strategy
Paid Social Advertising
Web/APP Development
Investor Relations
Professional representation and local investment relations.
Local Affiliation & Partnership
Mapping investment opportunities
Introduction to local VCs and banks
Strategic Partnerships
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Tel Aviv
94 Yigal Alon St (ALON 2) 30F,
Tel Aviv, Israel