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Merck

The Challenge

In 2016 Merck kicked-off their 3-year world-wide “Curiosity” campaign in 7 countries around the world simultaneously. Their goal is to change the brand perception of Merck from one of agri-business to that of innovation and technology.

The Results

The results exceptional, surpassed all expectations. The ad impression was 85,006,185 in total and the ads reached 63,445,312 people. Moreover, we used Letv livestream and it attracted 250,000 audience to watch the onsite conference.

WINNER: SPRG won BRONZE STEVIE AWARD— BEST SOCIAL CAMPAIGN 2016
WINNER: SPRG won BRONZE STEVIE AWARD— BEST USE OF INFLUENCERS 2016

THE STRATEGY/TACTICS

SPRG in Beijing localized central campaign concepts and seamlessly executed multiple online and offline activations including celebrity and KOL identification management, media relations and story pitching, social media and though-leadership content development, press conferences, creative advertising and platform development, video production and localization.

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Tel Aviv

94 Yigal Alon St (ALON 2) 30F,
Tel Aviv, Israel

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Beijing

The Exchange Beijing, B-118, JiangGuo Road
Chaoyang District, Beijing, 100022