Combining their patented 3D printing technology with ink-jet printer mechanisms, Israeli start-up Ripples is revolutionizing the way people experience their lattes and cappuccinos— allowing detailed customized digital images (made from organic coffee extracts) to be imprinted directly on top of the beverage foam. Ripples technology is now available for beers.
SPRG created and operated social media account (WeChat, Weibo, tailored-for-China landing page etc.) for Ripples, in order to promote its innovative technology and the products to potential audience. SPRG invited national Tier-1 media regularly for product demonstrations and technology roundtables for the media to experience the product first-hand. The communication strategy of engaging with online/social media platforms as well as offline media relations ensures maximum awareness. What’s more, SPRG pitched offline events opportunities for Ripples presence and generating more awareness among public and targeted groups.
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