The Challenge

In 2014, Fitbit sought to launch their popular fitness products in China for the very first time. Silk Road engaged to determine and implement the best PR & digital strategy for Fitbit’s inaugural market entry.

The Results

#LetsFitbit Run campaign reached over 6,040,000 users and generated 983,860 social media impressions.

KOL road show garnered over 678,870 impressions on social media.

The Ning Zetao online campaign garnered over 503,000 reads on Weibo