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March 1, 2021

Finding the right partner in China

March 1, 2021

In my quest to find a Chinese partner for Public Relations activity of international companies in China, I have chat on the phone with over seventy public relations agencies, and I met face to face with over thirty agencies. I insisted on meeting in their offices, so I will be able to assess the...

February 25, 2021

Crisis Management in China

February 25, 2021

Crisis management is an important practice in China that needs a professional treatment. You have to be alert to any criticism from the public or media. “Apple” went into crisis mode, when CCTV, the national television network in China, had a special broadcast criticizing the brand. It is related to...

February 10, 2021

Human capital is the most precious resource in the 21st century

February 10, 2021

Bernie Meyerson, IBM’s vice-president, said he expects his employees to come into his office at least once a year, and let him know what he’s doing wrong and how he can correct his mistakes. He added that if he wanted people to tell him how good he is, he would...

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