WHAT WE DO
Identifying market trends and suitable media platforms to successfully meet local expectations
Creating and designing the strategy expertly tailored for the local market
Customizing to your unique business requirements through global thinking and a local touch
Delivering your brand and value proposition intuitively to targeted customers
Activating a variety of tools and channels to reach your marketing goals
Professional representation and local investment opportunities
Silk Road Group together with SPRG, our professional and exclusive partner in China, will provide your company with the correct approach to the Chinese market, with end to end integrated communication solutions. We offer local PR & marketing services, professional representation and direct communication to your targeted customers. By eliminating language and cultural barriers, we are able to confidently guide your company’s business venture in China, the world’s second largest economy.
EXCLUSIVE PARTNERS IN CHINA
With offices across mainland China and Asia, SPRG China provides PR services ranging from positioning, reputation and brand building, market analysis and intelligence to spokesperson grooming and training, corporate marketing and event management. This breadth of services is delivered seamlessly and meticulously to local and MNC clients worldwide.
Silk Road 'Live'
Thank you Viola VC for hosting us at yesterday's event; Learning about different media and digital landscape in China with Arthur R. Hagopian, Senior Director at SPRG Beijing and Lior Varona, Founder & CEO of Silk Road Group. How brands are cracking the Chinese media challenge https://t.co/5Cd5jucLvE
The 4th China-Israel Investment Summit will be held in China's Zhuhai in July ☺️. This year's summit will include a series of branded events, including the opening ceremony, several break-out sessions and business-to-business matchmaking meetings http://amp.gs/eUnp
🚘 Israeli autonomous technology developer Innoviz is entering China’s car market through a partnership with the Chinese automotive supplier HiRain Technologies.☺️http://amp.gs/e90R
Do you know what platform you should use to target Chinese millennials? 👉🏻 For videos broadcasting: the trendy app of the moment is Douyin. Douyin (Tik Tok) has become the world most downloaded non-game app in the iOS App Store. http://amp.gs/egMH
Thank you Viola-Group for a great host yesterday; learning about the amazingly different media and digital landscape in China, with Arthur Hagopian senior director at SPRG Beijing and Lior Varona, founder of SilkRoad Group.
Yesterday SilkRoad along with SPRG held informative seminar at מכון היצוא - Israel Export Institute in TLV, regarding PR in China; digital and traditional media, Chinese social networks and brand awareness in China. Special thanks to Arthur Hagopian SPRG, Lior Varona SilkRoad Group and Alexander Pevzner, Head of Chinese media in Israel.
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