Connecting you to China
WHAT WE DO
Identifying market trends and suitable media platforms to successfully meet local expectations
Creating and designing the strategy expertly tailored for the local market
Customizing to your unique business requirements through global thinking and a local touch
Delivering your brand and value proposition intuitively to targeted customers
Activating a variety of tools and channels to reach your marketing goals
Professional representation and local investment opportunities
ABOUT US
Silk Road Group together with SPRG, our professional and exclusive partner in China, will provide your company with the correct approach to the Chinese market, with end to end integrated communication solutions. We offer local PR & marketing services, professional representation and direct communication to your targeted customers. By eliminating language and cultural barriers, we are able to confidently guide your company’s business venture in China, the world’s second largest economy.
EXCLUSIVE PARTNERS IN CHINA
With offices across mainland China and Asia, SPRG China provides PR services ranging from positioning, reputation and brand building, market analysis and intelligence to spokesperson grooming and training, corporate marketing and event management. This breadth of services is delivered seamlessly and meticulously to local and MNC clients worldwide.
OUR CLIENTS
INTERNATIONAL BRANDING PARTNERS
Silk Road 'Live'
Have you ever wondered, how is possible that Singles’ Day (11.11) became the world’s biggest shopping event? Did you know that it has started at Nanjing University? Here’s some background on the development of the “holiday” over the years. #singlesday https://t.co/0cFX56GAO8
SilkRoad CEO Lior Varona stated at Guangming Daily newspaper (first paragraph) regarding China International Import Expo in Shanghai last week: https://t.co/4sEjwg0zWs https://t.co/40RNMTLoI6
Desserts in China are quite different from in the West. One of the best Chinese desserts is egg tart. The egg tarts were first introduced to Mainland China via Macau, by Portuguese colonizers. It is basically a little custard tart, with a hard and sweet crust. 😍 https://t.co/Oh4r76AA1d
In 707 AD, markets were banned outside of the cities in China. The greatest markets were found in the capital city of Changan. The city had 2 enormous markets which were said to be almost 500 acres each in size. #throwbackthursday #tbt https://t.co/FsJpWGpwlv
SILKROAD CEO LIOR VARONA FOR GUANGMING DAILY NEWSPAPER "It is a great honor for Israel to participate in this year's CIIE in Shanghai, China. It is expected that numerous mutual agreements between Chinese and israeli companies will be signed. China and Israel's tight relationship which includes frequent visits of Chinese Government officials, Ministers, Investors and Entrepreneurs will only increase and grow stronger. The two countries' vast collaborations, both technologically and culturally, are reaching new horizons with a mutual respect and growing honor for one another." http://epaper.gmw.cn/gmrb/html/2018-11/12/nw.D110000gmrb_20181112_1-12.htm Lior Varona
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